Acceptable Use & Anti-Spam Policy

1. Introduction

1.1 Purpose

This Acceptable Use & Anti-Spam Policy (“AUP”) is incorporated by reference into the Leadpush Terms of Service and applies to all customers, accounts, and users of Leadpush’s marketing automation, email delivery, and related services (the “Services”).

1.2 Enforcement

Violations of this AUP may result in suspension, termination, and/or legal action, and may occur without prior notice if necessary to protect the integrity, security, or reputation of Leadpush or its customers.

2. Consent & Opt-In Requirements

2.1 Permission-Based Sending

You may only send email communications to recipients who have provided explicit, provable consent to receive such messages from you.

2.2 Prohibited Acquisition of Contacts

The use of purchased, rented, scraped, or harvested email addresses is strictly prohibited.

2.3 Recency of Consent

You may not send marketing messages to recipients who have been inactive for more than twenty-four (24) months without obtaining fresh consent.

3. Prohibited Content and Activities

3.1 Content Restrictions

You may not send, transmit, or promote content that:

1. is adult, pornographic, or sexually explicit;
2. relates to gambling, betting, or casinos;
3. is political campaigning or lobbying;
4. constitutes hate speech, harassment, or abusive material;
5. contains fraudulent, deceptive, or misleading claims; or
6. offers illegal products or services.

3.2 Technical Misuse

You may not:

1. send messages with falsified headers or deceptive subject lines;
2. attempt to circumvent sending limits or warm-up schedules;
3. interfere with or disrupt the performance of the Services.

4. Sending Practices & Reputation Standards

4.1 Warm-Up Policies

New accounts are subject to sending limits and gradual increase in volume (“warm-up”) to protect deliverability.

4.2 Sender Reputation Monitoring

Leadpush periodically evaluates hard-bounce rates, spam complaint rates, engagement metrics, and abuse reports to determine account health. Hard-bounce and complaint rates are measured over a rolling twenty-four (24) hour window, rather than by calendar day.

Leadpush evaluates these rates both across your Account and for each Workspace associated with your Account. Sender-reputation states and enforcement actions apply at the Account level. As a result, activity in any Workspace may affect your entire Account, and an Account suspension applies to all associated Workspaces.

4.3 Rate Calculations and Minimum Volumes

For purposes of this policy:

1. the hard-bounce rate is the number of permanent delivery failures divided by the number of messages sent during the applicable rolling window; temporary or soft bounces do not count toward this rate; and
2. the complaint rate is the number of recorded spam complaints divided by the number of messages sent during the applicable rolling window.

Thresholds are applied to the unrounded rate only after the following minimum sending volumes are reached within the rolling window:

1. one hundred (100) messages sent for the hard-bounce thresholds; and
2. one thousand (1,000) messages sent for the complaint thresholds.

Activity below these minimum volumes may still be monitored for abuse, but the automated rate thresholds in Sections 4.4 and 4.5 will not be applied solely on the basis of that rate.

4.4 At-Risk Thresholds

Your Account may be placed in an At Risk state when either of the following occurs:

1. the hard-bounce rate is at least 2.5% but less than 5%; or
2. the complaint rate is at least 0.1% (1 complaint per 1,000 messages) but less than 0.5%.

When an Account is At Risk, Leadpush may provide a warning, reduce sending limits, require list hygiene or address-verification measures, require evidence of recipient consent, or take other reasonable steps to prevent further reputation damage.

4.5 Automatic Suspension Thresholds

Your Account may be automatically suspended without prior notice when either of the following occurs:

1. the hard-bounce rate is 5% or higher; or
2. the complaint rate is 0.5% (5 complaints per 1,000 messages) or higher.

These thresholds are subject to the minimum sending volumes in Section 4.3. A suspension is Account-wide and blocks email sending through all Workspaces associated with the Account.

4.6 Remediation and Reinstatement

A suspended Account will remain suspended unless and until Leadpush manually reinstates it. Reinstatement is not automatic or guaranteed.

To request reinstatement, the Account owner must contact Leadpush support, identify and correct the underlying list-quality, consent, or sending-practice issue, and provide any remediation information reasonably requested by Leadpush. Before an Account may be reinstated, its current rolling twenty-four (24) hour metrics must no longer meet either automatic suspension threshold. Leadpush may reinstate an Account to either a Healthy or At Risk state, impose additional sending restrictions, deny reinstatement, or terminate the Account in cases of serious or repeated violations.

4.7 Other Enforcement Actions

The thresholds above do not limit Leadpush’s right to take immediate action in response to suspected spam, fraud, unlawful activity, threats to the Services or their reputation, repeated violations, or other breaches of this AUP.

5. Technical Requirements for Marketing Emails

5.1 Identification and Transparency

All marketing emails must include:

1. a valid “From” name and email address;
2. a functional unsubscribe link that works for at least thirty (30) days after sending; and
3. your valid physical mailing address.

5.2 Compliance with Laws

You must comply with all applicable laws, including:

1. CAN-SPAM Act (United States);
2. Canada’s Anti-Spam Legislation (CASL); and
3. GDPR ePrivacy Directive (if sending to EU recipients).

6. Monitoring and Enforcement

6.1 Content Review

Leadpush reserves the right to scan, review, and monitor content transmitted through the Services to enforce this AUP.

6.2 Immediate Suspension

Leadpush may immediately suspend or terminate an Account if sending practices threaten our infrastructure or reputation, whether or not the minimum volumes or rate thresholds in Section 4 have been reached.

6.3 External Reporting

We may report egregious violations to ISPs, ESPs, blocklist operators, or legal authorities as appropriate.

7. Reporting Abuse

7.1 How to Report

If you believe a Leadpush user is violating this policy, please send an email to abuse@leadpush.io with:

1. the full message headers;
2. the message content; and
3. the date and time the message was received.