Conversion Tracking

The Conversions step lets you tell Leadpush what should count as a successful outcome after a newsletter is sent.

Enable conversion tracking

Conversion tracking is optional. If you leave it disabled, the newsletter can still be sent, but no conversion goal will be measured later in reporting.

Choose a goal type

Leadpush supports these newsletter conversion goals:

• a contact joins a segment
• a contact leaves a segment
• a contact performs a named event

Choose the goal that best represents the business action you want to measure after the newsletter is sent.

Segment-based goals

For segment goals, you choose the segment that should be joined or left.

This works well when conversion is represented by entry into a qualification or lifecycle segment.

Event-based goals

For event goals, you define:

• the Event Name
• optional event property filters

Each event filter includes:

• a property path
• an operator
• a value when that operator requires one

Use event filters when you only want certain event payloads to count as a conversion.

Set the attribution window

The attribution window defines when Leadpush starts counting qualifying actions and how long the window stays open.

You can open the window on:

• Send
• First Open
• First Click

You then choose the window length with:

• a numeric value
• a unit of hour, day, or week

This determines whether a qualifying segment change or event is counted as a newsletter conversion.

How conversion settings appear later

After the newsletter is sent, Leadpush surfaces conversion settings again in:

• the Review step before send
• the Metrics tab
• the Details tab

This makes it easier to audit the exact goal and window used when someone reviews performance later.

Best practices

• Pick a goal that clearly represents success, not just activity.
• Use event filters when a broad event name would count too many unrelated actions.
• Choose an attribution anchor that matches your analysis model. For example, use First Click when you only want to count recipients who actively engaged.
• Keep the window short enough to stay meaningful to the newsletter.

Related guides

• Audience and Delivery
• Review, Scheduling, and Sending
• Newsletter Reporting