Knowledge Base

Marketing

Build cleaner audience data so segmentation, personalization, and lifecycle campaigns have a stronger foundation.

The Marketing section focuses on the data and contact model behind Leadpush campaigns. It is the right place to start when you need to define fields, structure contact records, and prepare your workspace for targeting and personalization.

Core guide

What this category helps you do

Use these guides to learn how to:

  • define contact attributes that support personalization and filtering
  • keep your workspace data clean enough for reliable segmentation
  • avoid storing sensitive information in marketing fields
  • align the data you collect with the way your team sends campaigns

Why this matters

Audience quality shapes almost every downstream marketing result. If your contact data is inconsistent, hard to query, or overloaded with one-off fields, campaign logic becomes harder to maintain and reporting becomes less trustworthy.

Leadpush attributes give you a way to model profile data with clearer structure so lifecycle and campaign teams can target the right audience without rebuilding lists manually for every send.

To go deeper, pair this category with:

Creating Contacts

Add contacts manually, import them with CSV, or create them via API in your Leadpush workspace.

Managing Attributes

Learn how to create, organize, and safely use contact attributes in Leadpush for personalization, segmentation, and imports.