Campaign Nodes
Message Engagement Branch
Wait for email engagement, then route contacts based on whether the engagement happened.
The Message Engagement Branch checks engagement for an earlier Send Email node and routes contacts based on the result.
When to use it
Use this node when a campaign should react to email engagement.
Common examples:
- send one path to contacts who opened an email
- send a different path to contacts who did not open
- wait for a specific link click before continuing
- follow up differently after clicked and did-not-click outcomes
Settings
- Node name: optional display name shown on the workflow canvas.
- Source email: the Send Email node whose message should be checked.
- Engagement metric: opened or clicked.
- Click target: any link or a specific tracked link when using clicked engagement.
- Wait before checking: how long Leadpush should wait before evaluating engagement.
- Simulation result: whether the simulation should follow the engaged or not-engaged path.
Simulation and execution behavior
Simulations use the configured simulation result to choose the output path. Real executions wait for the configured amount of time, then evaluate engagement for the message created by the source Send Email node.
Best practices
- Place this node after the Send Email node it references.
- Use specific click targets when any click is too broad.
- Keep the wait period long enough for realistic engagement.